Marketing, Minor
Business Administration Department
Program Overview
Marketing, Minor
Looking to turn your passion into a brand? The Minor in Marketing is a strategic 12-to-18 credit program (depending on department requirements) designed to give you the “business of persuasion.” Whether you are majoring in Art, Psychology, or Computer Science, this minor teaches you how to identify an audience, create a message, and move people to action. It is the ultimate “utility” minor that adds professional value to any career path.
Minor
Description
The Minor in Marketing bridges the gap between creativity and data. You will move beyond just “seeing ads” to understanding the psychology of why people buy and how global brands maintain their influence.
Core areas of study include:
- Consumer Behavior: Dive into the psychology behind purchasing decisions and brand loyalty.
- Digital Strategy: Learn how to navigate the world of social media marketing, SEO, and online advertising.
- Market Research: Gain the skills to analyze trends and use data to predict what the “next big thing” will be.
- Strategic Branding: Learn how to build a professional identity for products, services, or even yourself.
By adding a Marketing minor, you demonstrate to future employers that you understand the bottom line and know how to communicate value in a competitive global economy.
Have Questions? We’re Here to Help
If you have questions regarding the Department of Business Administration or need assistance navigating the application process, please reach out to our department office.
Chairperson: Nathaniel Ezuma | ezuma@mec.cuny.edu
Phone: 718 270-5109 Fax: 718 270-5181
Location: 1650 Bedford Avenue, B-2015 K