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Marketing, Minor

Business Administration Department

Office of Academic Affairs » Academic Schools » School of Business » Business Administration » Marketing, Minor

Program Overview

Marketing, Minor

Looking to turn your passion into a brand? The Minor in Marketing is a strategic 12-to-18 credit program (depending on department requirements) designed to give you the “business of persuasion.” Whether you are majoring in Art, Psychology, or Computer Science, this minor teaches you how to identify an audience, create a message, and move people to action. It is the ultimate “utility” minor that adds professional value to any career path.

Credits Required
At least 12 credits

Minor

Description

The Minor in Marketing bridges the gap between creativity and data. You will move beyond just “seeing ads” to understanding the psychology of why people buy and how global brands maintain their influence.

Core areas of study include:

  • Consumer Behavior: Dive into the psychology behind purchasing decisions and brand loyalty.
  • Digital Strategy: Learn how to navigate the world of social media marketing, SEO, and online advertising.
  • Market Research: Gain the skills to analyze trends and use data to predict what the “next big thing” will be.
  • Strategic Branding: Learn how to build a professional identity for products, services, or even yourself.

By adding a Marketing minor, you demonstrate to future employers that you understand the bottom line and know how to communicate value in a competitive global economy.


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