COURAGE STRENGTH FORTITUDE
3 credit; 3 class hours
This course is designed to serve as an introductory course. It is a general survey of business that acquaints students with the importance of business as a field of study. The course covers various aspects of business including management, marketing, economics, finance, accounting, business law, human resource management and information systems. Topics to be covered include: understanding the business environment, entrepreneurship, global aspects of business, managing operations, managerial functions, principles of marketing, managing information, principles of accounting, money and banking and business law.
Prerequisite: ENGL 150
3 credits; 3 class hours
This course examines business practices as they relate to economic, legal, political, cultural, technical and environmental factors in developed and developing countries. Emphasis is placed on the global perspective, specifically in relation to: International Management, International Marketing, International Finance, International Economics and International Accounting.
Pre-requisite: MAN 200 or MAN 211
This course is designed to provide assistance in starting and operating a small business for small business owners. A critical analysis is made of capital accumulation, government aids and regulation, adapting technologies to specialized needs, feasibility studies, market strategies and franchise operation. Small Business Administration Investment Corporation requirements, growth and competition will be explored.
This course examines the ethical aspects of conducting business considering the internal as well as external interactions of organizational environments. Topics covered include: ethical issues in business, social responsibility, organizational culture and ethical decision making, business ethics in global economy and business ethics and organizational performance.
Pre-requisite: MAN 314
This capstone course is required of all senior students for the B.S. in Accounting and B. S. in Business. Students will have the opportunity to integrate knowledge from the Department of Business Administration functional areas in analyzing business problems and developing policy recommendations for executive action. Emphasis is placed on the seminar and case study approaches.
Pre-requisites: MAN 314 and MAN 351
This course provides exceptional students with an opportunity to conduct research in an area of special interest. Usually, only senior level students are admitted to this course.
Pre-requisite: Permission of chairperson
This course is an introduction to the legal and regulatory environment in which business transactions take place. The course is also extended to include business ethics and social responsibility. The topics covered will enable students to understand how the laws affect and constrain the decisions that business managers make. Topics covered will include law and ethics, the American legal system, private law, the regulatory environment, business organizations and financial markets, business and its employees, the market place, business and the global environment.
Pre-requisites: ENGL 150 and MAN 200 or MAN 211
Following a review of the documents governing principle and agent, the course will examine the law covering partnerships and corporations in their formation, operation, internal relationships, and dissolution with reference to the law.
Pre-requisite: LAW 208 Department of Business Administration
A practical course designed to examine management concepts, principles and processes, and to improve personal competencies in problem solving, decision making and communication. The course deals with functional approach to management and covers the functions of planning, organizing directing and controlling. Emphasis is paid to leadership characteristics, motivation, communication and conflict management. Cases are discussed for practical application of management fundamentals.
Pre-requisites: ENGL 150
This course examines the major forms of organization theory through an analysis of various schools, movements and philosophies. Application of qualitative and quantitative methods in the solution of management problems are explored along with management science models. Lectures are augmented by use of case material and roleplaying.
This course considers the behavioral aspects of management in terms of physical, economic and human variables. Principle theories of individual and group organizational behavior are examined to appraise the motivation, leadership and communication process.
A survey of the personnel functions in business organizations including the recruiting, selection, training and placement of personnel, the role of supervision, performance appraisal and wage and salary administration. Class discussion is based on case studies drawn from industry and role-playing situations which emphasize different interviewing, testing and motivational techniques.
3 credits;3 class hours
This course provides a background in labor management relations by examining the growth and development of unions, negotiation and collective bargaining procedures, and the techniques and operation of grievance machinery. The government's role in union management affairs is explored in addition to employee motivation and morale.
This course emphasizes a systems and analytical approach to the principles of operations in product and service industries, including applications of managerial skills to problems arising in planning and controlling operations. The topics covered include the economics of production, facilities planning, inventory control, capacity utilization, materials handling, quality control, project scheduling, project management, work measurement and appraisal. The relationships of these areas to expertise in managerial performance are emphasized.
Pre-requisite: ECON 316
This course focuses on the in-depth and critical study of international environment and effective management of multinational organizations. Topics to be dealt with include: survey of global environmental issues, global cultural environment and issues, communication across cultures, Leadership and motivation across cultures, international human resource management, international strategic management, international strategies for operations and control, managing international collaborative initiatives and ethical and social responsibilities of multinational companies.
Pre-requisite: BUS 301
The course focuses on understanding family business systems theory, culture, and stages of evolution, individual development and career planning. The course also examines strengths and weaknesses of a family firm, the management of family structure, conflicts, relationship, organizational issues of estate planning, and planning for succession.
Pre-requisites: MAN 200 or MAN 211 and MAR 231
This is a course that provides the students with a practice setting where they can integrate prior learning with professional practice.
This course is designed to help women and men to become aware of the issues that exist when women seek to climb the career ladder in corporations or to open their own businesses. Students in this course will critically analyze gender issues in the workplace by examining the history, current status and future prospects of women and men in business organizations. We will also address what organizations are doing to respond to the changes in the workforce. In addition, this course will better prepare individuals to face the diverse challenges that these issues pose. An important dimension of this course is that women and men from corporate offices and businesses will be lecturers.
Pre-requisite: MAN 314 or Permission of chairperson
This is a course in the study of the works of pioneers in management and organizational theory in order to develop a historical perspective of management thought. Analysis of research in the field and its applicability to modern management practices will be covered.
This is a course for aspiring business managers that focuses on quantitative approaches to decision making. The emphasis is on problem formation, model construction and an application of operations research techniques to business decisions. Deterministic as well as stochastic models are discussed. Intense coverage of payoff matrices, decision trees, decision making under risk, models of linear programming, inventory models, waiting lines and simulations will be studied.
Pre-requisites: MAN 351 and ECON 316
This course provides a broad overview of the information systems management function. The emphasis is on information systems management, with particular attention to planning, organizing and controlling user services and managing the computer information systems development process. Attention is also focused on the relationship of the information systems planning process to the overall business goals, policies, plans, and management style and industry condition. Topics include the means of selecting systems projects; assessing the organization's current information needs; determining processing, staffing, software, hardware and financing approaches.
Pre-requisite: CIS 211 or MAN 351
This basic course focuses on the distribution of goods from the producer to the consumer. The current marketing system is described, analyzed and evaluated in terms of commodities, functions and institutions in order to improve efficiency and lower overall distribution costs.
This course presents a descriptive survey of advertising and its role in the marketing structure. Particular emphasis is placed on major media, production, copy and layout Department of Business Administration techniques along with product and brand identification. Advertising is viewed in terms of its promotional effectiveness for the firm and upon the consumer.
Pre-requisite: MAR 231
This course offers an examination of the role of marketing management in the firm and in the economy. The managerial functions of marketing executives in consumer-oriented organizations including planning, organizing and controlling are investigated as they affect the marketing concept. Analysis of marketing programs involving product research, advertising, sales and physical distribution are considered along with behavior in the market place.
This course is managerial in nature and provides insight into retail store administration and the basic functions of buying for resale as emphasis is placed on retail mathematics including quantitative and statistical methods applicable to inventory control and records analysis.
Pre-requisites: MAR 231 and MAR 232
This course offers an administrative appraisal of the sales function against a background of modern social sciences and developments in research and computerized forecasting. The processes of planning, organizing, staffing, directing and controlling sales operations, including products and territorial selections, are realistically analyzed and evaluated.
Pre-requisites: MAR 231 and MAR 234
This course studies an analysis of economic, psychological and cultural aspects of consumer behavior in the market place as related to decision and motivational problems of the firm. Emphasis is placed on basic concepts of psychology and sociology as they influence individual and group needs in marketing and the surrounding environments.
This course presents a survey of the dynamics of publicity and public relations and the part each plays in influencing business and related environments. Specific publics are examined and current persuasive and promotional techniques reviewed, analyzed and evaluated for intended motivational impact.
This course covers the fundamentals of scientific investigation in solving marketing problems. Emphasis is placed on both quantitative and qualitative approaches as well as examining the importance of research in marketing.
Pre-requisites: MAR 231 and ECON 316
This course offers an analytical survey of the policies, practices, and function, distribution, and the role of government in world markets. Detailed emphasis centers on the technical, legal, and financial features of international marketing.
Pre-requisites: MAR 231 and ECON 316 Department of Business Administration
The course focuses on the marketing strategies that include how to develop and implement marketing plans that have the support of the local community and how to target the community resources. The course also examines the various models of marketing, assessing the strengths and weaknesses of the marketing approaches such as advertising, direct mail, and personal setting in the local community.
This course is a study of the processes and strategies by which marketing managers in commercial enterprises determine the prices of their goods in order to achieve the ultimate objective of the business-to make a profit. The course will address such topics as the elements of effective pricing, the effects of costs and competition on price determination, product life cycle, segmentation, and marketing mix effects. Other considerations will include consumer behavior, uncertainty of the economy, and the law.
Pre-requisites: MAR 231 and MAR 335
This course provides an examination of physical supply and distribution logistics within the marketing system. Emphasis is placed on location theory, inventory analysis and control, channel selection and traffic management and system optimization. The relationships between costs and profitability are reviewed through case studies and simulation models and quantitative methods.
This course covers a significant analysis of product development and management emphasizing new product planning and organization from ideation through commercialization. Consideration is given to demand, costs, product technology, quality control, packaging and branding as they relate to design and marketing of old and new product offerings.
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