Adult and Continuing Education

 

Small Business Development Series
 
Courses
 
How to Get Funding for Your Business: As business owners you need funding for your business, but don’t always know how to get it. We will provide you with the information you need to know, and what documents banks and micro lenders need from you and your business in order to lend to you, and why you have been declined for that loan. $85
 
Developing Prospects & Customers: Starting a business is easy, but developing a consistent stream of customers can be difficult. Taught by Lloyd Grant, Chief Client Strategist, KIP | TMS, this course will teach you how to research, develop, and write an action oriented sales and marketing playbook to create successful marketing campaigns and fruitful customer engagements.
 
Learn how to segment your target audience based on value; develop detailed buyer personas for segments; determine appropriate communications tools; create offers based on customer value; develop a scale able sales approach with repeatable steps; set-up systems of evaluation; create touch point management procedures to keep and upsell customers; and set up a process to gather referrals, reviews, and feedback from customers after they’ve bought from you.
 
Course Requirements: Space is limited to no more than 15 non-competing businesses chosen on a first come, first served basis. Each firm must complete an intake questionnaire prior to the start of class and bring to the first class all brochures, sell sheets, ads, and customers testimonials used in the business.

Program Accredited by: Not applicable. 
 
Entry Requirements:  Please refer to course descriptions
 
Full Program Tuition: Please refer to course descriptions.
(Does not include textbooks or state exams fees.)
                       
Register Online: Please click here.
 
Schedule 

Class

Course Code

Days

Time

Date

Bus. Funding

BISM806

Th

6p-9p

Jul 24

Prospects

BISM808

W

6p-9p

Jun 25- Aug 27

For more information and to schedule a visit, call us at (718) 804-8850 or email us at ace.info@mec.cuny.edu. Thank you.